Digital Marketing Training

Digital Marketing Training

Digital Marketing Overview

Digital marketing is a term used for the marketing of products or services using digital channels such as search engines, websites, social media, email, and mobile apps.

Search Engine Optimization(SEO)

Search Engine Optimisation is the practice of increasing the quantity and quality of traffic to your website, through organic search results. It involves strategies to optimize your website.

Social Media Optimization(SMO)

Social Media Optimisation is the practice of increasing the quality and quantity of traffic to your social media platform like Facebook, Twitter, LinkedIn, Google+, Instagram and others.

Google AdWord(PPC)

Pay Per Click (PPC) is an Google's online advertising platform that allows you to advertise your products or services on different search engines, on other websites, apps, Youtube channels, gmails and other platform supported by Google Adword.

Email Marketing

Practice of sending a commercial message, information about your products and services typically to a group of people, using email.Every email sent to a customer could be considered email marketing.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.



Digital marketing Online Training Process

The training starts with Digital marketing Online Training overview wherein you learn the fundamentals of Digital marketing Online Training that helps you build a powerful base for the sensible sessions that follow. At Digital Gurukul, you are not simply learning digital marketing, you're actually doing it.

Once you have the fundamentals in order, the training kickstarts to additional advanced modules whereby you learn SEO, PPC Advertising, Google Analytics, E-mail marketing, Mobile web marketing, and on-line Advertising.

Another attention-grabbing part of this training program is Social Media marketing comprising of Facebook, Twitter, LinkedIn, Video and viral Marketing.

Keeping modern-day business requirements in mind, this training includes an important part i.e., Lead generation for business. Under this component, you not only find out how to get potential businessleads but, additionally the way to convert those leads into sales and increase your business revenue.

Our team of illustrious Affiliate marketers will train and share tips and tricks on however you'll be able tomake money on-line with Affiliate marketing and AdSense Blogging. So, this implies you'll be able tomint money on-line anytime, as a part-time or full-time freelancer…All you need is a laptopand a web connection!

SMO Training

We always emphasizes on the quality of SMO training that we offers to our student, and this is the reasons to join our institute.

We provides SEO, SMO, SEM training on live projects. Practical learning technique made us a lead SMO Training course in Bangalore, We offers industry standard environment for SEO training at our institute located in north Bangalore. Our Social media marketing course training to create the popularity in social make students confidently and skills to experiences real life need of SMO and its benefit. Up-to-date study materials and tool kits provide by our SMO Training institutes to acquires and professional skill in short time at affordable course fees.

We always sticks to the qualities, irrespective of the level of SMO training. The best thing that you would like about our institutes is that we not only offers the training , we also offer job placement assistance opportunities are arranged from our experts to them, so that they can getting the chance of establish with a great career ahead.

Once your training is over and you're well versed much with all the elements, you are awarded an industry recognized certificate on from Digital Gurukul and gain a plus with our free job assistance that has helped several job seekers find their dream job within the burgeoning digital marketing industry.

Digital marketing Online Training Module

Digital marketing Online Training Overview


What is Digital Marketing?

  • Understanding Marketing Process
  • Why Digital Marketing Wins Over Traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility
  • Visitors Engagement
  • Bringing Targeted Traffic
  • Converting Traffic into Leads
  • Retention
  • Performance Evaluation
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  • Search Engine Optimization(SEO)

What is SEO?

  • Introduction to SERP
  • What are search engines?
  • How search engines work?
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator:So that you can find anything on the web
  • On page optimization
  • Off Page optimization
  • Local SEO
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business?
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin ?
  • How to recover your site from Panda, Penguin ?
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  • Social Media Optimisation(SMO)

What is Social Media?

  • Understanding the existing Social Media paradigms
  • How social media marketing is different than others?
  • Forms of Internet marketing
  • Facebook marketing
  • Understanding Facebook marketing
  • Increasing fans on fan page
  • How to do marketing on fan page?
  • Fan Engagement
  • Linkedin Marketing
  • What is LinkedIn?
  • Understanding LinkedIn
  • Linkedin advertising & it’s best practices
  • Increasing ROI from LinkedIn ads
  • Twitter Marketing
  • Understanding Twitter
  • How to do marketing on Twitter?
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Video Marketing
  • Understanding Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Bringing visitors from youtube videos to your website
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  • Email Marketing

What is email marketing?

  • How email works?
  • Challenges faced in sending bulk emails
  • How to over come these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • Improving ROI with A/B testing
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  • Content Marketing

What is Content Marketing?

  • Introduction to content marketing
  • Objective of content marketing
  • Content marketing 7 step strategy building process
  • 18 types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Discussing authority blog
  • Steps towards developing authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Debate- Doesn’t great content just spread by itself
  • Understanding second customer
  • Importance of second customer
  • How to increase second customer
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • 35 unique ways to write magnetic headlines
  • 180 examples of magnetic headlines
  • How to increase opt-in email list with content marketing with
  • Case study on content marketing
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  • Affiliate marketing

What is affiliate marketing?

  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing?
  • Affiliate marketing history
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • How your trainer makes money in affiliate marketing?
  • Live examples of how people are making money as an affiliate
  • Affiliate marketing secrets
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from India’s top affiliate agencies
  • Some of the top affiliate network in the world
  • How to get approved as an affiliate by world’s top affiliate company-commission junction www.cj.com
  • Trainers shares his secrets of affiliate marketing
  • Story telling- trainer shows his live example of how he is making money these days as an affiliate
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  • Google AdWord(PPC)

Google AdWords Overview

  • Understanding inorganic search results
  • Introduction to Google Adwords & PPC advertising
  • Understanding Adwords Algorithm
  • How does Adwords rank ads
  • What is quality score
  • What is CTR?
  • Creating Search Campaigns
  • Creating our 1st search campaign
  • What is bidding strategy?
  • Understanding different types of bid strategy
  • What are flexible bidding strategies?
  • Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking?
  • Adding tracking code in your website
  • Optimizing Search Campaigns
  • Optimizing campaign via adgroups
  • Importance of CTR in optimization
  • How to increase quality score
  • Optimizing with keywords
  • Analyzing your competitors performance
  • Creating Display Campaign
  • Difference in search & display campaign settings
  • Ad-scheduling
  • Creating banner ads using tools
  • Creating text ads
  • Optimizing Display Campaign
  • Remarketing
  • What is remarketing?
  • Creating Remarketing lists
  • Advanced Level list creation
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  • Facebook Adverts(SMM)
  • Mass post quickly to various social media networks
  • Market on Facebook Advertising with ease
  • Connect with new audiences and lower ad costs via Facebook Ads
  • Track Facebook ad conversions
  • Use advanced features of Facebook advertising

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